For people who want to own a brand, not a job

I built a watch brand from Switzerland.
Now I build yours with you.

Supplier, store, payments, content, ads, customer service: the exact system I run every day, handed to you step by step. Not a course you watch. A brand you launch, with me next to you.

Apply for a call   How it works

Application only · for people with CHF 4,000+ available to invest · 18+

Real numbers from a real brand

What I bring to the table

7M+views on my brand's videos
3.2Mviews on a single video
200+orders shipped across Europe
>50%gross margin on every watch

These are my own results, documented. They are not a promise of what you will earn. Most people who start a business earn nothing from it. See the note at the bottom of this page.

The method

The 4-phase Switch

1 · The brand

Positioning, name, range, what you are legally allowed to write and what gets you banned from Google and Meta. I lost pages to this. You won't.

2 · The supplier

The module that justifies the price. My validated supplier, how to test, negotiate and order without losing money. I give you the contact, not a list to sort through.

3 · Store & payments

Shopify or your own checkout, Stripe, Apple Pay, what a payment platform can do to your cash flow (they froze mine for 180 days) and how to protect yourself.

4 · Content & ads

The two video formats that made millions of views, which one actually sells, and how to run Google, TikTok and Meta ads without trusting the numbers the platforms show you.

Plus: email flows, customer service on WhatsApp, disputes and chargebacks, delivery tracking, and everything nobody talks about because it isn't glamorous.

Why this is different

Operator, not guru

The usual way

  • Buy a course, watch 40 videos, launch nothing
  • Pick a product from a list of "winning products"
  • Spend on ads with no idea what a sale costs
  • No supplier, no proof, no one to ask
  • Pay in full up front, results or not

THE SWITCH

  • One real brand, built in public, numbers included: the wins and the losses
  • A validated supplier and a margin above 50% from the first watch
  • Every tool I use, most of it costs less than CHF 100 a month
  • Me, on WhatsApp, until your first sales are in the bank
  • A second payment only once you've banked your first CHF 15,000
The founder

Left home at 15 with one suitcase

I'm Maxim. I'm from Geneva. I started my watch brand in a studio, filmed the first sales in the street, and turned that into a business shipping across Europe.

I'm not a millionaire and I won't pretend to be. I have a brand that runs, a supplier, healthy margins, and millions of views. I know exactly what it costs to get there, because I paid for every mistake myself: a frozen payout, a losing ad account, a broken checkout that lost me dozens of customers in nine days.

That's the part I teach. Not the highlight reel.

How I work with you

  • Weekly 1-to-1 callYour numbers, your blockers, next actions.
  • WhatsApp accessQuestions answered by me, not a support team.
  • Screen recordingsEvery process shown on my real accounts.
  • Founding groupSmall, hand-picked. You know everyone's name.
InvestmentA fixed part at signature, and a second part only once you've banked your first CHF 15,000 with your brand. If you don't reach it within 12 months, you don't owe the second part. The exact terms are discussed on the call. Only apply if you have CHF 4,000 or more available to invest.
Straight answers

Questions people ask before applying

Does it actually work?

It worked for me, and I show you exactly how, including the parts that didn't. Whether it works for you depends on what you do with it. I filter applications hard so that I only work with people who will actually execute.

The investment is too high.

Then don't apply yet. A brand needs a first stock order, a store and a small ad budget on top of the program. If CHF 4,000 is all you have, wait until it isn't.

I have to think about it.

Good. Think before applying, not after. The call is 45 minutes and we decide at the end of it, so come with your questions ready.

Why would you teach this?

Because the market is big enough, my brand sells in one corner of Europe, and the second part of my fee only gets paid if you succeed. My incentive is your first CHF 15,000, not your signature.

What's the profit share?

There is none. You own 100% of your brand. There's a fixed fee at signature and a second fixed fee once you've banked your first CHF 15,000. No percentage, no equity, no strings after that.

Which brand is yours?

I don't say it publicly, on purpose. You'll see all of it on the call: the store, the numbers, the supplier invoices with the amounts hidden, the ad accounts.

Where do you work with people?

Everywhere in Europe. Calls in English or French. Content is in English.

Ready to build yours?

It takes 60 seconds. If you qualify, you book your call right after.

Apply now